ON THE BEACH FESTIVAL GREAT YARMOUTH

On The Beach has been recognised as one of the standout events on the festival circuit in recent years and is thrilled to announce it is heading to Great Yarmouth. After six years bringing major electronic and  live music shows to Brighton’s seafront, the festival will launch a second site on the sandy beaches of Great Yarmouth from 17th - 20th June 2027. Olly Murs is the first headliner to be announced and will take to the stage on 18th June. Further acts to be revealed. 

One of the UK’s best-loved entertainers, Olly Murs has released eight studio albums, five of which reached No.1, and sold more than two million tour tickets. In 2025, he celebrated 15 years of hits with a sold-out UK tour. His Great Yarmouth appearance will bring his catalogue of pop hits to On The Beach’s new coastal setting.